Advances in Decision Sciences (ADS)

Assessing the Importance of Market Risk and its Sources in SMEs of the Visegrad Group and Serbia

Assessing the Importance of Market Risk and its Sources in SMEs of the Visegrad Group and Serbia

Title

ASSESSING THE IMPORTANCE OF MARKET RISK AND ITS SOURCES IN SMES OF THE VISEGRAD GROUP AND SERBIA

Authors

Abstract

The main goal of the paper is to assess the market risk sources of small and medium-sizedenterprises in the V4 and Serbia according to the business environment of the countries
analyzed. To achieve this goal, a questionnaire-based survey was carried out involving 1,905
customers, strong competition in the area of business, stagnation of the market, and
unreliability of suppliers. Mathematical statistics tools (PivotTables, Relative Frequency,
goodness of fit and Z-Score) were used to compare the evaluation of selected market risk
sources. According to the entrepreneurs’ evaluation, the partial results of this research show
that the most serious source of market risk is losing customers (22%). The country of operation
of the entrepreneurs is a statistically significant factor when evaluating all sources of risk. There
are statistically significant differences between entrepreneurs in the countries analyzed when
customers”, “stagnation of the market” and “unreliability of suppliers”.

Keywords

entrepreneurs, market risk, small and medium size business, source of risk

Classification-JEL

M21, M51, P43

Pages

230-255

https://doi.org/10.47654/v22y2018i1p230-255

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