Advances in Decision Sciences (ADS)

Volume 27, Issue 4, December 2023

[6 ARTICLES]

Lara Al-Haddad*, Shafiq Al Abed, RaEd Kamal QaQish, Zyad Marashdeh, Abd Al-Salam Ahmad Al-Hamad : “Does Volatility in Air Pollution Index Affect Firm Financing Pattern?” (23 pages)

Khondaker Sazzadul Karim, Mohammad Ekramol Islam, Abdullah Mohammed Ibrahim, Shin-Hung Pan, Md. Mominur Rahman* : “Online Marketing Trends and Purchasing Intent: Advances in Customer Satisfaction through PLS-SEM and ANN Approach” (30 pages)

Veda Varsha Reddy B, Sathish A.S* : “Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions” (17 pages)

Mosab I. Tabash, Musla Valappil, Uzma Iqbal, Umar Farooq*, Kai-Yin Woo : “Stock market Reaction to General Election in Pakistan An Event Study Methodology” (22 pages)

Mohammad AL-Gharaibeh, Aamir Ali, Umar Farooq*, Lara Alhaddad : “The Interaction Between Asset Tangibility, Cash Holdings, and Financial Development: An Evidence from Emerging Economy” (18 pages)

Ming Lei*, Chih-Hung Chen : “How Does External Environment Affect Individual Service Innovation Performance? Empirical Evidence from The Tourism and Hospitality Industry” (29 pages)

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