Title
ASSESSING THE IMPORTANCE OF MARKET RISK AND ITS SOURCES IN SMES OF THE VISEGRAD GROUP AND SERBIA
Authors
Abstract
The main goal of the paper is to assess the market risk sources of small and medium-sizedenterprises in the V4 and Serbia according to the business environment of the countries
analyzed. To achieve this goal, a questionnaire-based survey was carried out involving 1,905
customers, strong competition in the area of business, stagnation of the market, and
unreliability of suppliers. Mathematical statistics tools (PivotTables, Relative Frequency,
goodness of fit and Z-Score) were used to compare the evaluation of selected market risk
sources. According to the entrepreneurs’ evaluation, the partial results of this research show
that the most serious source of market risk is losing customers (22%). The country of operation
of the entrepreneurs is a statistically significant factor when evaluating all sources of risk. There
are statistically significant differences between entrepreneurs in the countries analyzed when
customers”, “stagnation of the market” and “unreliability of suppliers”.
Keywords
entrepreneurs, market risk, small and medium size business, source of risk
Classification-JEL
M21, M51, P43
Pages
230-255