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Advances in Decision Sciences (ADS)

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Path Dependency and Sustainability: Corporate Strategy as a Catalyst in the Second-Largest Brown Economy

Path Dependency and Sustainability: Corporate Strategy as a Catalyst in the Second-Largest Brown Economy

Title

Path Dependency and Sustainability: Corporate Strategy as a Catalyst in the Second-Largest Brown Economy

Authors

  • Umar Farooq
    School of Economics and Finance, Xi’an Jiaotong University, Xi’an, Shaanxi, P. R. China
  • Mosab I. Tabash
    College of Business, Al Ain University, Al Ain, United Arab Emirates
  • Ahmad A. Al-Naimi
    Department of Finance and Banking Sciences, Faculty of Business, Applied Science Private University, Amman, Jordan
  • Sadirdin Khudoykulov
    Department of Finance and Tourism, Termez University of Economics and Service, Termez, Uzbekistan
  • Samariddin Makhmudov
    Department of Economics, Mamun University, Khiva, 220900, Uzbekistan
    Departament of Finance, Alfraganus University, Tashkent, Uzbekistan
  • Loona Mohammad Shaheen
    Accounting Department, Faculty of Business, Al-Balqa Applied University, Alsalt 19117, Jordan

Abstract

Purpose: This study examines whether path dependency (PD) constrains corporate sustainable performance (CSP) in China and whether corporate strategies, namely cost leadership (CL) and differentiation strategy (DS), condition this relationship. The study is motivated by the problem that firms may remain tied to historical routines even when sustainability pressures require strategic renewal.
Methodology: Using annual firm-level panel data from Chinese A-share listed firms from 2010 to 2022, the study estimates industry- and year-fixed-effects regressions and applies component-level validation, an alternative sustainability indicator, a change-on-change specification, and heterogeneity analysis to assess the stability of the findings.
Findings: The results show that PD is negatively associated with CSP, suggesting that historical routines, technological lock-in, and resource irreversibility restrict firms’ ability to improve sustainability outcomes. Cost leadership strengthens this adverse relationship by reinforcing efficiency-oriented routines, whereas the differentiation strategy weakens it by encouraging innovation, flexibility, and resource reconfiguration.
Practical implications: The findings are useful for managers because they show that sustainability improvement requires not only green investment but also a careful review of inherited routines and strategic priorities. Cost-oriented firms should ensure that efficiency pressures do not crowd out green experimentation, while differentiation-oriented firms can use innovation, eco-design, and market uniqueness to overcome path-dependent constraints.
Originality: This study is original because it connects path dependency with CSP and explains how competitive strategy changes the sustainability consequences of historical routines. Unlike prior studies that mainly examine green innovation, digital transformation, board characteristics, or environmental management systems as sustainability drivers, this study identifies PD as an organizational decision constraint and shows that CL and DS operate as opposite strategic boundary conditions.
Decision Sciences relevance: This study contributes to Decision Sciences by showing how strategic choices under historical constraints shape sustainability-related decision-making. It explains how managers’ reliance on past routines narrows feasible decision alternatives and how cost leadership or differentiation can either reinforce or reduce this constraint.

Keywords

Path Dependency, Corporate Sustainability, Strategic Orientation, Cost Leadership, Differentiation Strategy

Classification-JEL

G41, G11, G15

Pages

220-260

How to Cite

Farooq, U., Tabash, M. I., Alnaimi, A. A., Khudoykulov, S., Makhmudov, S., & Shaheen, L. M. (2026). Path Dependency and Sustainability: Corporate Strategy as a Catalyst in the Second-Largest Brown Economy. Advances in Decision Sciences, 30(4), 220-260.

https://doi.org/10.47654/v30y2026i4p220-260

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ISSN 2090-3359 (Print)
ISSN 2090-3367 (Online)

Scientific and Business World

Asia University, Taiwan

6.9
2025CiteScore
 
83rd percentile
Powered by  Scopus
SCImago Journal & Country Rank
Q1 in Scopus
CiteScore 2025 = 6.9
CiteScoreTracker 2026 = 2.4
SNIP 2025 = 0.456
SJR Quartile = Q3
SJR 2025 = 0.240
H-Index = 18

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