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Advances in Decision Sciences (ADS)

Advances in Decision Sciences (ADS)

Published by Asia University, Taiwan; Scientific and Business World

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Social Media and Analytics: A Case Study of Tweets Data

Social Media and Analytics: A Case Study of Tweets Data

Title

Social Media and Analytics:A Case Study of Tweets Data

Authors

  • Hak J. Kim
    (Department of Information Systems and Business Analytics, Hofstra University)

Abstract

Social media is emerging as a main communication channel in business and society. People use it in their daily life to share information with their friends and family. In this paper, we attempt to analyze Tweets data for understanding the relationship of social media and stock market as a case study. Data is collected more than 1.6 million tweets and RapidMiner software is used for their analysis. Our result shows that social media has relation with stock mark. It means that social media has an impact on financial market. However, there are some limitations to use social media for better decision making in investment. In a future paper, we need to develop more sophisticated analytics model and integrate different types of data to produce better results.

Keywords

Social Media, Big Data, Analytics, Twitter, Financial Stock Price.

Classification-JEL

C50, C90, C59, M15, M20.

Pages

51-73

https://doi.org/10.47654/v25y2021i2p51-73

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ISSN 2090-3359 (Print)
ISSN 2090-3367 (Online)

Asia University, Taiwan

Scientific and Business World

4.7
2023CiteScore
 
86th percentile
Powered by  Scopus
SCImago Journal & Country Rank
Q2 in Scopus
CiteScore 2023 = 4.7
CiteScoreTracker 2024 = 8.5
SNIP 2023 = 0.799
SJR Quartile = Q1
SJR 2024 = 0.814
H-Index = 20

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